Personalization marketing has become a buzzword as businesses aim to create unique and individualized customer experiences. The idea is to make each customer feel special and appreciated, which leads to a better brand image and higher conversion rates. However, in a privacy-first world, personalization marketing is facing some challenges. Here’s how to continue to increase personalization while keeping consumer privacy at the forefront: Focus on First-Party Cookies: First-party cookies are created by the website you visit, and they store information about your preferences and behavior on that website. In comparison, third-party cookies are created by a domain other than the […]