Writing Web content is different from writing a book, magazine article, or brochure copy. We all know this. When writing Web content, you have to have one eye on SEO and another on the value and consistency of your content. However, it’s worth mentioning (and it may make you a better Web content writer) that reading online is also quite different from reading in print. Ever thought about it? How often do you read plain black text on a plain white screen when reading online? Almost never. There are distractions everywhere. Flashing banners. Bright images. Other browser tabs, including that […]