: Non-Technical Jobs in 2023: All you need to know


When it comes to career choices, the spotlight often falls on technical roles in fields like engineering, software development, or data analysis. However, the world of work is vast and diverse, offering a multitude of opportunities beyond the technical realm. Non-technical jobs encompass a wide range of professions that do not require specialized technical skills but are integral to the functioning of organizations across industries. In this blog post, we will delve into the world of non-technical jobs, exploring their significance, variety, and the skills required to excel in these roles. Whether you’re considering a career change or exploring your options, understanding non-technical jobs can open up new avenues for professional growth and fulfillment.

Here is the latest list of India’s Top 10 highest paying non-technical jobs. Regardless of your work experience, this list will assist you in deciding what direction you should go to take your career to the right direction. Some of these roles provide competitive salary packages to experienced professionals.

Top 10 Non-Technical Jobs in 2023

  • Business Analyst – 7 LPA
  • Market Research Analyst – 3.5 LPA
  • Digital Marketing Strategist – 5.4 LPA
  • Social Media Manager – 4.1 LPA
  • Marketing Manager – 7.4 LPA
  • Business Development Manager – 5.3 LPA
  • Technical Writer – 5.5 LPA
  • Content Manager – 6.5 LPA
  • Quality Assurance Manager – 14.5 LPA
  • Customer Relationship Manager – 3 LPA

Please note: Salaries mentioned above for non-technical jobs are average salaries and will vary according to the candidate’s work experience.

Source: Ambitionbox

  1. Business Analyst

A Business Analyst will observe the company’s processes, systems, and business model to determine the best way to integrate technology. Developing the best method and coming up with talent investment options to meet the company’s needs is the primary goal of this role.

Job Responsibilities:

  • Recognize sales patterns
  • To investigate market competition
  • Interacting with clients and consumers
  • To gain a comprehensive understanding of user requirements and preferences
  • To offer individualized service
  • To improve operational efficiency in order to increase revenue and performance.
  1. Market Research Analyst

Market research analysts create plans to advertise an organization’s products and services. It is one of India’s highest-paying non-technical job positions. They can work full-time as part of marketing teams or as independent consultants on a contract basis.

Job Responsibilities:

  • Examine various data collection techniques, such as questionnaires, surveys, and opinion polls.
  • Data interpretation, statistical analysis, and information organization in the form of tables and reports are all tasks that need to be completed.
  • Use graphs, charts, and other visual aids to present your findings.
  • Assist clients and executives in making well-informed decisions on new product introductions, changes, and marketing campaigns.
  • To demonstrate the future of certain product offers, visualize industry trends, and conduct a competitive study.
  • Assess the marketing strategy and campaigns’ effectiveness.
  1. Digital Marketing Strategist

A Digital Marketing Strategist works toward achieving corporate goals with appropriate online marketing channels and platforms. To build a name for yourself as a digital marketer in India, you’ll need a fundamental awareness of marketing principles, content management, and social media platforms.

Job Responsibilities:

  • Make an actionable plan to introduce a new product or service to the market.
  • Create a clear content strategy to reach your goals.
  • The site is being worked on. Improve your brand’s visibility and reach using SEO.
  • Manage inbound marketing, pay-per-click, and AdWords processes.
  • Analyse the outcomes of each digital marketing campaign and channel.
  • Examine the strategic objectives’ alignment with the digital marketing mix plan on a regular basis.
  1. Social Media Manager

This role entails planning and customizing marketing strategies and content for each organization’s social media channels like Facebook, Instagram, LinkedIn, Quora, Youtube, etc. The primary objectives of social media marketing are to increase user engagement and brand awareness.

Job Responsibilities:

  • Create, implement, and maintain a social media plan for a company.
  • Define social media KPIs and manage material with copywriters and designers to maintain the quality of social media postings.
  • Keep up with the latest innovations and best practises in social media technologies.
  • Examine the efficacy of social media initiatives and make recommendations for how to improve the strategy.
  • Present your findings to top management and make a case for social media marketing to be included in advertising budgets.
  1. Marketing Manager

Marketing managers are in charge of marketing and selling branded products and services, and they are one of the highest-paying non-IT positions in India. They are in charge of the organization’s marketing strategy.

Job Responsibilities

  • Compile marketing campaign estimations and budgets.
  • Negotiate and finalise contracts with advertising agencies.
  • Manage third-party vendors and cultivate partnerships with media outlets.
  • Examine ad copy for television commercials, print ads, and online ads.
  • Analysing and reporting on the results of marketing campaigns to top management
  1. Business Development Manager

Business Development Managers serve as a company’s primary point of contact for existing and potential customers. They supply information on the company’s products and services and bring in new contracts.

Job Responsibilities:

  • To locate sales leads
  • Prospective clients to pitch product and service offerings
  • Maintaining positive working relationships with clients
  • To keep track of marketing materials and write reports
  • To provide input to the organization’s decision-makers
  1. Technical Writer

Technical writing entails gathering, documenting, and disseminating content to clients, designers, and manufacturers. This non-technical job is a viable alternative for those with a background in engineering, computer science, or information technology.

Job Responsibilities:

  • Complicated topics should be broken down into easy-to-understand information.
  • Produce white papers, journal articles, training manuals, and reference materials.
  • Prepare technical reports to keep C-suite executives informed.
  1. Content Manager

A Content Manager uniquely develops the company’s brand and establishes its online presence. Another aspect of this role is supervising market strategies that ensure customer satisfaction by actively engaging and keeping them happy with the company’s products and services.

Job Responsibilities:

  • Manage content teams, including individual copywriter contributions.
  • Grow and engage a brand’s online community.
  • Keep track of what’s going on in the community and how content plans are being carried out.
  1. Quality Assurance Manager

QA Analysts and Managers ensure that the products meet internal and external standards before it is released into the market. Quality Management is significant in achieving customer satisfaction and brand management.

Job Responsibilities:

  • Establish quality assurance methods.
  • Ensure that quality control workers are well-informed.
  • Any difficulties that may emerge should be reported to the product manager.
  • Examine quality assurance reports.
  • Look for ways to improve efficiency.
  1. Customer Relationship Manager

Customer relationship management (CRM) is a system that organises all of your business’s interactions and connections with current and future clients. Improving business connections is the simple objective. Companies may enhance profitability, process efficiency, and client retention using a CRM system.

Job Responsibilities:

  • Increase revenue and keep in touch with consumers and prospects.
  • Respond to consumer and client issues in a timely manner.
  • Upsell and cross-sell to broaden your customer base.
  • Keep customers notified about new product releases.
  • Examine business results in the context of CRM programmes.


It’s better if we are open to the challenges that come with the job. There are many instances where technical education background candidates are working in non-technical job role.

Digital Editor

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